A new country logo for Costa Rica was released on Tuesday of this week, "Esencial Costa Rica" ("Essential Costa Rica" in English). The brand will be used to promote trade, investment and tourism.
I like the clean design. The green color represents Costa Rica's commitment to the environment and the flowing script represents the Pacific and Caribbean oceans on each side of Costa Rica and mountains in the middle. There are so many ads around using toucans, oxcarts, parrots, etc. This new design is a nice change for the senses. It is sophisticated.
There is also a new promotional video and you can view it here.